We Make Marketing Work for Independent Schools
More than just driving enrollment and fundraising results, marketing is a means to excellence and overall school success.
Ideas that make Independent School Marketing Work
Latest Blog Posts
“Surprise” and “school” isn’t a word pairing that would generally be regarded as positive. There is little that parents dread more than the unexpected call from their child’s school. Based on that, surprising parents may not sound like the basis for an effective...read more
The advent of digital assistants is having huge impact on our culture but Google and Alexa also account for larger shifts in how we engage with brands and technology. Those shifts are influencing the way parents engage with independent schools and are shaping their...read more
Thirty-four years ago, Wendys launched what was probably its most successful ad campaign ever. It featured three elderly women examining a hamburger from an unnamed restaurant and discovering it had a huge bun but a very tiny patty. One of the women repeatedly...read more
School e-newsletters are a huge pain. No one, other than those who have to prepare them, would believe the amount of time they take. On top of that, they are a magnet for all kinds of heated and time-consuming discussions about who should control content, why parents...read more
Independent school marketing is in many ways a cycle of self-fulfilling prophecy. We promote schools based on certain attributes and then we research why parents have chosen our schools and remain satisfied with them based on those same attributes. That, in turn,...read more
To distinguish themselves in a competitive marketplace, schools must become parent-centred. These days, being a child-centred school doesn’t provide much competitive advantage. Child-centred approaches are clearly linked to educational success and have been woven into...read more
Chuck English’s ability to accurately articulate the Bialik brand and provide us with deep insight into what makes us unique as a school has been impressive and valuable for us. In many ways, his work has been, and continues to be transformative.
Benjy Cohen, Head of School
Bialik Hebrew Day School
Chuck will be presenting a Parent Experience workshop at the NAIS Conference, on Feb 28 in Long Beach
Article in The Yield
Watch out for Chuck’s article on Competing through Innovation in the January issue of The Yield
Join Chuck at the Prizmah Conference, March 10-12 in Atlanta
Looking for some fundraising inspiration?
The Philanthropic Mind
Surprising Discoveries from Canada’s Top Philanthropists
“This is the best book I have ever read on what “big-stick” donors really think.This book offers the single most uncultured investigation I have ever encountered on how the do-gooder wealthy decide on their gifts.”
Tom Ahern, renowned fundraising author and consultant
Contact us. We’d love to make marketing work for you.