What brand is your thank you?

In a fit of fundraising heresy I posted this question on Linked In last week: Does saying thank you really make a difference? Do you know of a research study that proves that thanking donors will lead to further or increased donations? There was some method to my...

Both gift and sale are four letter words

If organizations treated a gift more like a sale, they’d find out the two words have more in common than four letters. There was a great post from The Agitator last week discussing the fact that fundraising organizations often concentrate on donor acquisition to the...

“Wow” is not the “how” of brand building

Last week I read a post on the HBR blog that described two “wow” customer experiences. They really were amazing. One involved a tech company customer service rep who was on a very long troubleshooting call and upon hearing the client say that he was hungry, had a...

Forget about Viral. Think Strategic.

If you want to create online content that will propel your business or organization, stop thinking viral and start thinking strategic. First, let’s be clear about something. Online content refers to videos, case studies, white papers, photos, blog posts, tweets,...