49 Independent School Content Marketing Topics

Here are two facts. First, content marketing has been proven to be an extremely successful means of differentiating and driving results for businesses and organizations. Fact number two – independent schools should be doing way more content marketing. Stop. Let’s make...

4 ways to change your customer relationships forever

Forget about customer satisfaction. Your real goal ought to be customer transformation. Every now and then you come across an idea that is just brilliant. Do yourself a favour and read a Harvard Business Review post from a couple of years ago called, “Who Do You...

Content marketing can’t close the sale

It takes a person to do that. I read an article last week that promoted the use of content marketing in automobile sales. It started by detailing the way the Internet has changed the relationship between salesperson and customer. Salespeople used to have exclusive...

Forget about Viral. Think Strategic.

If you want to create online content that will propel your business or organization, stop thinking viral and start thinking strategic. First, let’s be clear about something. Online content refers to videos, case studies, white papers, photos, blog posts, tweets,...

Shared content beats paid content and what you can do about it

OK, now we have the proof of what we all thought was true in the first place. Content delivered through social media sharing is more effective than the same content delivered through paid advertising. A piece from Ad Age Digital summarizes a study conducted by GE...