Why your school needs to be like Alexa

The advent of digital assistants is having huge impact on our culture but Google and Alexa also account for larger shifts in how we engage with brands and technology. Those shifts are influencing the way parents engage with independent schools and are shaping their...

Meaty Messaging – The Messaging Inventory

Thirty-four years ago, Wendys launched what was probably its most successful ad campaign ever. It featured three elderly women examining a hamburger from an unnamed restaurant and discovering it had a huge bun but a very tiny patty. One of the women repeatedly...

The Parent Experience Prescription

The Parent Experience (PX) at your school has the potential to be the greatest contributor to retention, ambassadorship and enrolment success. That’s why schools should be giving some serious thought what their PX prescription will be.    An e-book that I...

My one-question branding hack

–> The terms “brand” and “DNA” appear together in business literature as often as “critical” and “thinking” do in the educational world. The assumption is that just as DNA is a way of defining a person’s uniqueness, so too brand is the way of articulating...

Why bother branding?

Let’s face it. Branding projects are a pain in the butt. They’re time consuming, expensive, require intense introspection, demand the finesse of giving stakeholder groups just the right amount of voice, risk exposing deep divisions about foundational principles in...

49 Independent School Content Marketing Topics

Here are two facts. First, content marketing has been proven to be an extremely successful means of differentiating and driving results for businesses and organizations. Fact number two – independent schools should be doing way more content marketing. Stop. Let’s make...