Are you ready for a whole new generation?

There’s something going on with your prospective parents and some of your newer parents. You may not know exactly what it is by I bet you recognize some of the symptoms. The diagnosis is that we’re on the cusp of a generational shift. Here’s just a bit of background....

My Stupidly Simple Explanation of Branding

–> Branding is complicated. It’s time consuming. It can be damn expensive. So, selling your boss or your board on the idea of engaging in a branding project can be a monumental task. But here’s what makes it even harder. Most people don’t know what a brand...

Heads of school are the key to marketing success

More than ever before, it is critical that heads of school become integrally involved with marketing. Why now, you ask? Because marketing has morphed from being a fixed set of activities that emanates from a particular office to something that now touches every...

The truth about one-page letters

Imagine this. You’re meeting with your lawyer to review an important business contract and she hands you one page. You ask, “Where is the rest of the contract?” and she replies, “We have a rule in our office that contracts can only be one page. I couldn’t get all of...

How are you unboxing your school?

You may never have heard of it, but “unboxing” is not only all over YouTube, it may be a great way of achieving marketing success at your independent school. There’s a video on YouTube that shows a pair of hands unpacking five cartoon branded plastic eggs...