Why your school needs to be like Alexa

The advent of digital assistants is having huge impact on our culture but Google and Alexa also account for larger shifts in how we engage with brands and technology. Those shifts are influencing the way parents engage with independent schools and are shaping their...

Big data for not-so-big organizations

Read any business, marketing or management publication these days and you’re almost certain to find an article about Big Data. The natural conclusion is that big data is for big organizations. That could be because just the term “big data” will leave...

Save your marketing dollars. Focus on fundamentals.

My suggestion to most schools is to stop whatever marketing you are doing and re-consider everything. The impetus for this unusual advice was the plethora of independent school radio ads I heard this year. It seemed to me that twice as many schools as last year were...

David and Goliath meets Social Media

Here’s an interesting David and Goliath story about the power of social media to transcend the rule of law. It’s also a cautionary tale for any business or organization about the power of social media. The “Goliath” in this story is Lassonde Industries Inc. of Quebce...

“Wow” is not the “how” of brand building

Last week I read a post on the HBR blog that described two “wow” customer experiences. They really were amazing. One involved a tech company customer service rep who was on a very long troubleshooting call and upon hearing the client say that he was hungry, had a...

7 Reasons why Print isn’t Dead

Yes, it’s true. Despite what the social media and content marketing gurus tell us, print isn’t dead. I still get tons of direct mail, lots of junk mail and my newspapers (yeah I know I’m a dinosaur) are still overflowing with inserts and flyers. What’s more...