Service Streams

Every school is unique with its particular landscape, circumstances and requirements. To help schools meet their individual challenges and drive the results they are looking for, we offer these service streams.

High Impact Branding that Sticks

This structured, sequential, thoughtful initiative uses a collaborative process to leverage the full force of branding, delivering both qualitative and quantitative impact for your school.

Situational Solutions

Highly practical, short-term engagements designed to solve a problem or meet a challenge.

Independent School MarCom Mentor

A coaching/mentoring program that provides your school with practical and strategic solutions through regular, ongoing consultation and support.

Tailor made solutions

To help you achieve your strategic goals, we develop branding, brand strategy, marketing & communication plans as well as campaigns, copy and creative components.

Here are some examples of recently completed engagements:

  • Design and develop a new website to meet strategic marketing goals
  • Provide ambassador training for parents, faculty and board members
  • Direct the marketing & communications activity of a large four-branch day school including all strategic and creative development
  • Conduct a marketing SWOT analysis and develop strategic messaging including talking points for ambassadors

Feel free to be in contact to discuss the situation at your school. You don’t need to have a solution in mind. That’s our job. Anyway, we love to talk about schools and would be happy pass on any advice or recommendations. And odds are there’s a way for us to help.

Speaking/Presenting Engagements

Chuck English is an experienced and engaging speaker on topics related to independent school marketing. He has presented his ideas at numerous conferences, workshops, and webinars. Here are some of his recent engagements:

• AISAP Annual Institute

Keynote and session presentations

• AGFAS The Admissions Group of French American Schools

Annual conference keynote presentation

• Blackbaud K-12 User Conference

Presenter

• CAIS-CT (Connecticut Association of Independent Schools)

Annual Conference keynote and session presentations

• ISAS (Independent Schools of the Southwest)

Admissions Conference keynote and session presentations

• NYSAIS (New York State Association of Independent Schools)

Admissions Conference keynote and session presentations

• Prizmah Jewish Day School Conference

Session presentation

Tailor made solutions

To help you achieve your strategic goals, we develop branding, brand strategy, marketing & communication plans as well as campaigns, copy and creative components.

Here are some examples of recently completed engagements:

  • Design and develop a new website to meet strategic marketing goals
  • Provide ambassador training for parents, faculty and board members
  • Direct the marketing & communications activity of a large four-branch day school including all strategic and creative development
  • Conduct a marketing SWOT analysis and develop strategic messaging including talking points for ambassadors

Feel free to be in contact to discuss the situation at your school. You don’t need to have a solution in mind. That’s our job. Anyway, we love to talk about schools and would be happy pass on any advice or recommendations. And odds are there’s a way for us to help.


Discover how the parent experience can drive enrolment results

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Chuck English really gets independent schools, and took the time and care to get to know ours from the inside out. During the entire process (research, planning, design, and implementation), Chuck listened to us and respected our vision every step of the way. He also offered sage advice (and even a little tough love) when it was needed. Independent schools have many choices for the creation of their school’s website; we’re thrilled that we chose English Marketing Works.

—Mandy Rizvi

Director of Admissions and OutreachSerendipity School

Contact us. We’d love to make marketing work for you.