Insightful branding, marketing and messaging that drives results for independent schools.

Insightful branding, marketing and messaging that drives results for independent schools.

We Make Marketing Work for Independent Schools

More than just driving enrollment and fundraising results, marketing is a means to excellence and overall school success.

How we help schools


About us and our clients

Make marketing work

Ideas that make Independent School Marketing Work


Segment for Success

A 9-step guide to enrollment success

Get more e-books here

Monthly Insights

White Paper

The Black Hole of Branding

Avoid these mistakes and make your branding project a success

Get more white papers here

Latest Blog Post

The three keys to a successful ambassador program are: the right people, telling the right stories, the right way

Read more blog posts here

Chuck English’s ability to accurately articulate the Bialik brand and provide us with deep insight into what makes us unique as a school has been impressive and valuable for us. In many ways, his work has been, and continues to be transformative.

Benjy Cohen, Head of School
Bialik Hebrew Day School

What’s Happening

Enrollment Spectrum Podcast

Chuck had a great discussion with Hans Mundahl and Peter Baron about the Ride to Independent School, a report that Chuck wrote. They also discussed Chuck’s new e-book, Segment for Success, which is a guide to improved retention results.


It was both an honour and humbling to be a judge for InspirEd’s Brilliance Awards that recognize the best in independent school marketing and communications. Schools produced so many creative and effective marketing initiatives. See all the award winners.

The Ride to Independent School

Get actionable insights based on a survey of almost 3,000 parents who explored and made decisions about independent schools. It was a privilege to have written this landmark report from EMA.

Looking for some fundraising inspiration?

The Philanthropic Mind

Surprising Discoveries from Canada’s Top Philanthropists

“This is the best book I have ever read on what “big-stick” donors really think.This book offers the single most uncultured investigation I have ever encountered on how the do-gooder wealthy decide on their gifts.”

Tom Ahern, renowned fundraising author and consultant

Contact us. We’d love to make marketing work for you.