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Innovative thinking, practical tips and some crazy ideas
11 Things Parent Ambassadors Need to Know

11 Things Parent Ambassadors Need to Know

Is it possible to have a group of extremely enthusiastic and well-informed parents who make lousy ambassadors? The answer is yes. Why? Because when it comes to successful ambassadorship, knowledge takes a back seat to passion. Ambassador training in many schools is...

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13 ways to foster faculty involvement in school marketing

13 ways to foster faculty involvement in school marketing

Teachers are the front line of a schools’ relationship with its parents. They are key influencers. Leveraging the impact of faculty members is an absolute necessity for the success of enrollment and marketing efforts. However, teachers are often uncomfortable with...

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5 ways that retention success leads to school success

5 ways that retention success leads to school success

Oftentimes it’s hard to muster the resources that are needed to move the needle on retention results. The retention presentation to faculty gets pre-empted. The retention committee can’t get past the in-formation stage. The board prefers to hear about website...

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The 6 universal truths of retention

The 6 universal truths of retention

Many enrollment, admissions and marketing leaders find themselves knowing that retention is a priority but uncertain of where to start. The fact is that there are many possible approaches to retention. The late Rheu Stakely used to advocate for retention being...

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10 recruitment benefits of segmentation

10 recruitment benefits of segmentation

For those involved with enrollment and admissions, the idea of focusing recruitment efforts on target segments is not new. But that doesn’t necessarily mean it’s happening. So, here’s a little dose of motivation. Knowing more about the benefits of...

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7 paths to being a parent-centred school

7 paths to being a parent-centred school

To distinguish themselves in a competitive marketplace, schools must become parent-centred. These days, being a child-centred school doesn’t provide much competitive advantage. Child-centred approaches are clearly linked to educational success and have been woven into...

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Maximizing e-newsletter impact

Maximizing e-newsletter impact

School e-newsletters are a huge pain. No one, other than those who have to prepare them, would believe the amount of time they take. On top of that, they are a magnet for all kinds of heated and time-consuming discussions about who should control content, why parents...

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3 keys to successful ambassadorship

3 keys to successful ambassadorship

Whether your existing parent ambassador program isn’t producing the results you hoped for, or whether starting an ambassador program is high up on your to-do list, there are three factors that need your attention. The three keys to a successful parent or student...

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Speak to the heart

Speak to the heart

Speak to the heart. That’s how you can create messaging that captures people’s attention, influences their thinking, or even changes their minds. It’s how you can differentiate your school from its competitors and it’s how you develop recruitment and retention...

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