Moments of Truth
Not every moment in a parent’s experience with a school is equal. Some of them are more equal than others. Some of them are moments of truth. Of the many interactions a parent has with a school, some have deeper and more lasting impact than others. They are the ones...
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Three Rules for Creating Value Propositions
Figuring out your school’s value proposition is not easy. It raises all kinds of questions. Which features or characteristics will be of interest to prospective parents? And, even if they resonate with parents, do they represent value? What will convince parents that...
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11 Ways that Parent Experience Drives Enrollment Results
Parent experience. You’ve heard about it. You may have read about it or thought about it. You may even have devoted some time to improving it at your school. The inevitable question is whether there are practical benefits to working on the parent experience. And more...
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11 Things Parent Ambassadors Need to Know
Is it possible to have a group of extremely enthusiastic and well-informed parents who make lousy ambassadors? The answer is yes. Why? Because when it comes to successful ambassadorship, knowledge takes a back seat to passion. Ambassador training in many schools is...
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13 ways to foster faculty involvement in school marketing
Teachers are the front line of a schools’ relationship with its parents. They are key influencers. Leveraging the impact of faculty members is an absolute necessity for the success of enrollment and marketing efforts. However, teachers are often uncomfortable with...
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5 ways that retention success leads to school success
Oftentimes it’s hard to muster the resources that are needed to move the needle on retention results. The retention presentation to faculty gets pre-empted. The retention committee can’t get past the in-formation stage. The board prefers to hear about website...
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Buckets: The key to successful school messaging
The 6 universal truths of retention
Many enrollment, admissions and marketing leaders find themselves knowing that retention is a priority but uncertain of where to start. The fact is that there are many possible approaches to retention. The late Rheu Stakely used to advocate for retention being...
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10 recruitment benefits of segmentation
For those involved with enrollment and admissions, the idea of focusing recruitment efforts on target segments is not new. But that doesn’t necessarily mean it’s happening. So, here’s a little dose of motivation. Knowing more about the benefits of...
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7 paths to being a parent-centred school
To distinguish themselves in a competitive marketplace, schools must become parent-centred. These days, being a child-centred school doesn’t provide much competitive advantage. Child-centred approaches are clearly linked to educational success and have been woven into...
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Discover how the parent experience can drive enrollment results
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