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Innovative thinking, practical tips and some crazy ideas
Messaging that gets results

Messaging that gets results

Have you ever spent a lot of time and money developing a social media campaign only to end up with disappointing results? You targeted all the right demographic and interest groups but still had fewer clicks than you hoped for and definitely fewer inquiries. In the...

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55 School Content Marketing Topics

55 School Content Marketing Topics

Messaging for Enrollment Results 11 Proven Ways ways that strategic messaging will make your school’s recruitment and retention efforts more successful Tuesday September 13 | 1 pm ET Register for the Free Webinar Here are two facts. First, content marketing is...

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Great messaging: man vs machine

Great messaging: man vs machine

Can a computer write more effective ad copy than a human? If you look at the results of a recent campaign by JP Morgan Chase, the answer would be a resounding yes. Does that mean that we should automate the creation of marketing messaging? Absolutely not. Last year,...

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Empathy & the new abnormal

Empathy & the new abnormal

We are moving from one phase of COVID reality to the next. That may have school leaders and other professionals thinking about how they should be communicating and marketing in this the new normal (really it’s new abnormal) stage. What’s the right tone and focus of...

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Covid Common Sense

Covid Common Sense

This is a confusing time for those responsible for independent school marketing & communications. There is a dizzying number of webinars, courses and podcasts that have been made available. And each of them has its own bulleted lists of indispensable best...

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Heads of school are the key to marketing success

Heads of school are the key to marketing success

More than ever before, it is critical that heads of school become integrally involved with marketing. Why now, you ask? Because marketing has morphed from being a fixed set of activities that emanates from a particular office to something that now touches every...

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The Hierarchy of Parent Communication Needs

The Hierarchy of Parent Communication Needs

The impact of word of mouth on independent school admissions is pretty much undeniable. There is a litany of data demonstrating that the most frequent and the most effective way that prospective parents hear about a school is from family, friends and peers. Great. We...

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11 ways to surprise and delight parents

11 ways to surprise and delight parents

“Surprise” and “school” isn’t a word pairing that would generally be regarded as positive. There is little that parents dread more than the unexpected call from their child’s school. Based on that, surprising parents may not sound like the basis for an effective...

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Why your school needs to be like Alexa

Why your school needs to be like Alexa

The advent of digital assistants is having a huge impact on our culture but Google and Alexa also account for larger shifts in how we engage with brands and technology. Those shifts are influencing the way parents engage with independent schools and are shaping their...

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