“Surprise” and “school” isn’t a word pairing that would generally be regarded as positive. There is little that parents dread more than the unexpected call from their child’s school. Based on that, surprising parents may not sound like the basis for an effective...
–> I’m betting that there are some independent schools that have “knock your socks off” customer service stories. Exceptional customer service is increasingly becoming the most effective way for companies and organizations to differentiate themselves from...