–> Branding is complicated. It’s time consuming. It can be damn expensive. So, selling your boss or your board on the idea of engaging in a branding project can be a monumental task. But here’s what makes it even harder. Most people don’t know what a brand...
Read any business, marketing or management publication these days and you’re almost certain to find an article about Big Data. The natural conclusion is that big data is for big organizations. That could be because just the term “big data” will leave...
You probably know that surveying stakeholders is critically important to the marketing success of your business, school or organization. That’s the easy part. The hard part is how to get started. There are consultants and firms that will develop surveys and provide...
Those who have been involved in major gifts solicitations and have spent years trying to get inside the head and heart of a single donor in the hopes of securing that elusive impact gift will agree with the headline. Likewise, major givers who have endured countless...
If organizations treated a gift more like a sale, they’d find out the two words have more in common than four letters. There was a great post from The Agitator last week discussing the fact that fundraising organizations often concentrate on donor acquisition to the...
For most normal sized nonprofits and fundraising organizations – and many businesses for that matter – it’s not worth spending marketing resources on Pinterest. What is Pinterest, you ask? (by the way, if you’re asking that question, you may have already proved my...
