It doesn’t matter whether you’re talking about chewing gum or feeding the hungry; the principles of good marketing remain the same. But how you apply those principles to the fundraising arena will affect results. One of the fundamentals of traditional marketing is the...
Does the size of a philanthropic gift determine its meaningfulness to the donor? As part of our book project The Philanthropic Mind my writing partner and I recently conducted one of our interviews with Canada’s top philanthropists. In it a donor told us that his...
In a fascinating post yesterday on Duct Tape Marketing, John Jantsch presents a podcast with Aaron Shapiro who has written a book called Users Not Customers: Who Really Determines the Success of Your Business. As you probably figured out already his premise is that...
Are nonprofits and fundraising organizations prepared to laugh at themselves? Hats of to John Suart for helping us find out. His Non Profit Humour blog is hilarious and there’s a lot of truth in his jesting. Recent posts include one that reveals both sides of the...
Good marketers – and particularly fundraising marketers are always looking for good stories. A really effective form of storytelling is the donor profile. It’s an opportunity to present the case for giving in a way that’s personal and compelling. It’s a great way to...
Sales is a transfer of emotion. That lesson was drummed into me early in my working life. If you want to make a sale, you’re going to have to make someone feel something and your job is to figure out the right emotion for the right person. It’s taken me a long time to...
