Good marketers – and particularly fundraising marketers are always looking for good stories. A really effective form of storytelling is the donor profile. It’s an opportunity to present the case for giving in a way that’s personal and compelling. It’s a great way to...
Sales is a transfer of emotion. That lesson was drummed into me early in my working life. If you want to make a sale, you’re going to have to make someone feel something and your job is to figure out the right emotion for the right person. It’s taken me a long time to...
If you ever wonder whether fundraising theory and advice really work in practice, you’ll want to read this. This is a story about my friend Ephraim who is a fundraiser on behalf of an educational institution overseas. He has been coming here twice a year for the past...
Every “top ten” list in the fundraising arena talks about the importance of using storytelling but it would appear that using it well is another story. I recently read two online posts that demonstrate there’s a difference between good ideas and good execution. In a...
Consumers want choices – lots of co choices, right? Maybe not. According to a recent blog by marketing/motivation guru Scott Ginsberg, that may not be true. Other than reassuring me that I’m not the only one who suffers a kind of paralysis when standing in front 50...
I have a hunch about why some fundraising organizations are faring better than others during the recession. We have a client that has unfortunately been just about decimated. This is an organization that depends on fundraising for about 90% of its operating income and...
