Major gifts fundraising isn’t normal

Those who have been involved in major gifts solicitations and have spent years trying to get inside the head and heart of a single donor in the hopes of securing that elusive impact gift will agree with the headline. Likewise, major givers who have endured countless...

Quality v. Quantity in Philanthropy

Does the size of a philanthropic gift determine its meaningfulness to the donor? As part of our book project The Philanthropic Mind my writing partner and I recently conducted one of our interviews with Canada’s top philanthropists. In it a donor told us that his...

The heart of fundraising success

Sales is a transfer of emotion. That lesson was drummed into me early in my working life. If you want to make a sale, you’re going to have to make someone feel something and your job is to figure out the right emotion for the right person. It’s taken me a long time to...

Targeting Affluent Donors

The most recent daily post from e-marketer may be worth taking note of as it relates to high net worth donors. While I appreciate that it was brands/companies and not brands/non-profits that were the subject of this study, the results can still be instructive to...