We’re all very familiar with the admissions funnel. It’s a variation of the sales funnel developed by agency executive Elias St. Elmo Lewis in 1898. The problem is that, at 126 years old, the funnel is feeling its age and is becoming less helpful to schools. The good...
Not every moment in a parent’s experience with a school is equal. Some of them are more equal than others. Some of them are moments of truth. Of the many interactions a parent has with a school, some have deeper and more lasting impact than others. They are the ones...
Figuring out your school’s value proposition is not easy. It raises all kinds of questions. Which features or characteristics will be of interest to prospective parents? And, even if they resonate with parents, do they represent value? What will convince parents that...
Is it possible to have a group of extremely enthusiastic and well-informed parents who make lousy ambassadors? The answer is yes. Why? Because when it comes to successful ambassadorship, knowledge takes a back seat to passion. Ambassador training in many schools is...
Oftentimes it’s hard to muster the resources that are needed to move the needle on retention results. The retention presentation to faculty gets pre-empted. The retention committee can’t get past the in-formation stage. The board prefers to hear about website...
Many enrollment, admissions and marketing leaders find themselves knowing that retention is a priority but uncertain of where to start. The fact is that there are many possible approaches to retention. The late Rheu Stakely used to advocate for retention being...
