For those involved with enrollment and admissions, the idea of focusing recruitment efforts on target segments is not new. But that doesn’t necessarily mean it’s happening. So, here’s a little dose of motivation. Knowing more about the benefits of...
To distinguish themselves in a competitive marketplace, schools must become parent-centred. These days, being a child-centred school doesn’t provide much competitive advantage. Child-centred approaches are clearly linked to educational success and have been woven into...
Whether your existing parent ambassador program isn’t producing the results you hoped for, or whether starting an ambassador program is high up on your to-do list, there are three factors that need your attention. The three keys to a successful parent or student...
Can a computer write more effective ad copy than a human? If you look at the results of a recent campaign by JP Morgan Chase, the answer would be a resounding yes. Does that mean that we should automate the creation of marketing messaging? Absolutely not. Last year,...
–> Consumer brand marketers are finding innovative ways to cut through the clutter and independent schools would be wise to pay attention. The goal of marketing is to make someone feel something. That’s becoming increasingly difficult in large part because we...
There’s something going on with your prospective parents and some of your newer parents. You may not know exactly what it is by I bet you recognize some of the symptoms. The diagnosis is that we’re on the cusp of a generational shift. Here’s just a bit of background....
