Here’s a bitter pill for school marketers to swallow. What you see as the high academic quality of your school’s educational program is meaningless unless parents agree with your assessment. Likewise, your belief in the outstanding calibre of your faculty doesn’t...
Messaging for Enrollment Results 11 Proven Ways ways that strategic messaging will make your school’s recruitment and retention efforts more successful Tuesday September 13 | 1 pm ET Register for the Free Webinar Here are two facts. First, content marketing is...
This is a confusing time for those responsible for independent school marketing & communications. There is a dizzying number of webinars, courses and podcasts that have been made available. And each of them has its own bulleted lists of indispensable best...
The advent of digital assistants is having a huge impact on our culture but Google and Alexa also account for larger shifts in how we engage with brands and technology. Those shifts are influencing the way parents engage with independent schools and are shaping their...
Thirty-four years ago, Wendys launched what was probably its most successful ad campaign ever. It featured three elderly women examining a hamburger from an unnamed restaurant and discovering it had a huge bun but a very tiny patty. One of the women repeatedly...
The Parent Experience (PX) at your school has the potential to be the greatest contributor to retention, ambassadorship and enrolment success. That’s why schools should be giving some serious thought what their PX prescription will be. An e-book that I collaborated on...
