7 paths to being a parent-centred school

To distinguish themselves in a competitive marketplace, schools must become parent-centred. These days, being a child-centred school doesn’t provide much competitive advantage. Child-centred approaches are clearly linked to educational success and have been woven into...

The Parent Experience Prescription

The Parent Experience (PX) at your school has the potential to be the greatest contributor to retention, ambassadorship and enrolment success. That’s why schools should be giving some serious thought what their PX prescription will be.    An e-book that I...

The Hierarchy of Parent Communication Needs

The impact of word of mouth on independent school admissions is pretty much undeniable. There is a litany of data demonstrating that the most frequent and the most effective way that prospective parents hear about a school is from family, friends and peers. Great. We...

My one-question branding hack

–> The terms “brand” and “DNA” appear together in business literature as often as “critical” and “thinking” do in the educational world. The assumption is that just as DNA is a way of defining a person’s uniqueness, so too brand is the way of articulating...

For better marketing results – Get Experiential!

–> Consumer brand marketers are finding innovative ways to cut through the clutter and independent schools would be wise to pay attention. The goal of marketing is to make someone feel something. That’s becoming increasingly difficult in large part because we...

Why bother branding?

  Let’s face it. Branding projects are a pain in the butt. They’re time consuming, expensive, require intense introspection, demand the finesse of giving stakeholder groups just the right amount of voice, risk exposing deep divisions about foundational principles...