3 keys to successful ambassadorship

Whether your existing parent ambassador program isn’t producing the results you hoped for, or whether starting an ambassador program is high up on your to-do list, there are three factors that need your attention. The three keys to a successful parent or student...

Speak to the heart

Speak to the heart. That’s how you can create messaging that captures people’s attention, influences their thinking, or even changes their minds. It’s how you can differentiate your school from its competitors and it’s how you develop recruitment and retention...

Great messaging: man vs machine

Can a computer write more effective ad copy than a human? If you look at the results of a recent campaign by JP Morgan Chase, the answer would be a resounding yes. Does that mean that we should automate the creation of marketing messaging? Absolutely not. Last year,...

Empathy & the new abnormal

We are moving from one phase of COVID reality to the next. That may have school leaders and other professionals thinking about how they should be communicating and marketing in this the new normal (really it’s new abnormal) stage. What’s the right tone and focus of...