Branding to the converted

Preaching to the converted is usually taken as a waste of time. The same could be said of branding. Why bother branding to those that have already bought? But I had an experience last month that ought to send a shiver down the spine of any independent school...

The Marketing Gap of 21st Century Education

There is a major gap in the way independent schools are marketing themselves. Here it is. The promise of a 21st century (21C) education is more meaningful to educators than it is to parents. At the core of this issue are differing views on what it will take for...