Messaging for Enrollment Results 11 Proven Ways ways that strategic messaging will make your school’s recruitment and retention efforts more successful Tuesday September 13 | 1 pm ET Register for the Free Webinar Here are two facts. First, content marketing is...
Can a computer write more effective ad copy than a human? If you look at the results of a recent campaign by JP Morgan Chase, the answer would be a resounding yes. Does that mean that we should automate the creation of marketing messaging? Absolutely not. Last year,...
This is a confusing time for those responsible for independent school marketing & communications. There is a dizzying number of webinars, courses and podcasts that have been made available. And each of them has its own bulleted lists of indispensable best...
Independent school marketing departments and directors are operating in silos and it’s leading to confused messaging, a lack of strategy and, not surprisingly enrollment declines and uncertainty. You might think that with all of the articles, TED talks and conference...
More than ever before, it is critical that heads of school become integrally involved with marketing. Why now, you ask? Because marketing has morphed from being a fixed set of activities that emanates from a particular office to something that now touches every...
The advent of digital assistants is having a huge impact on our culture but Google and Alexa also account for larger shifts in how we engage with brands and technology. Those shifts are influencing the way parents engage with independent schools and are shaping their...
