If you ever wonder whether fundraising theory and advice really work in practice, you’ll want to read this. This is a story about my friend Ephraim who is a fundraiser on behalf of an educational institution overseas. He has been coming here twice a year for the past...
Every “top ten” list in the fundraising arena talks about the importance of using storytelling but it would appear that using it well is another story. I recently read two online posts that demonstrate there’s a difference between good ideas and good execution. In a...
Many of the hundreds of articles that have been written about the Obama marketing campaign and in particular the digital campaign make it seem that the techniques that were successfully used by Obama can be easily integrated into your organization’s marketing efforts....
