My suggestion to most schools is to stop whatever marketing you are doing and re-consider everything. The impetus for this unusual advice was the plethora of independent school radio ads I heard this year. It seemed to me that twice as many schools as last year were...
OK, now we have the proof of what we all thought was true in the first place. Content delivered through social media sharing is more effective than the same content delivered through paid advertising. A piece from Ad Age Digital summarizes a study conducted by GE...
(Note to readers: Even though this post focuses on independent schools, the points made are easily transferable to other nonprofits and businesses. Don’t discount what can be learned) After directing the marketing and communications activity of an independent school...
I saw Quidam, my first-ever Cirque du Soleil production last night (I don’t get out much) and I was mesmerized, thoroughly entertained and very much inspired. It was clearly one of the most creative spectacles I’ve witnessed. Even though being there had nothing to do...
Are nonprofits and fundraising organizations prepared to laugh at themselves? Hats of to John Suart for helping us find out. His Non Profit Humour blog is hilarious and there’s a lot of truth in his jesting. Recent posts include one that reveals both sides of the...
