Great messaging: man vs machine

Can a computer write more effective ad copy than a human? If you look at the results of a recent campaign by JP Morgan Chase, the answer would be a resounding yes. Does that mean that we should automate the creation of marketing messaging? Absolutely not. Last year,...

Why your school needs to be like Alexa

The advent of digital assistants is having huge impact on our culture but Google and Alexa also account for larger shifts in how we engage with brands and technology. Those shifts are influencing the way parents engage with independent schools and are shaping their...