Teachers are the front line of a schools’ relationship with its parents. They are key influencers. Leveraging the impact of faculty members is an absolute necessity for the success of enrollment and marketing efforts. However, teachers are often uncomfortable with...
Here are two of the most common frustrations I hear when speaking with those working in enrollment or marketing in schools. “Every time we have to write something about the school, whether it’s for an email, the website or a digital ad, it’s so hard. It’s like we’re...
Can a computer write more effective ad copy than a human? If you look at the results of a recent campaign by JP Morgan Chase, the answer would be a resounding yes. Does that mean that we should automate the creation of marketing messaging? Absolutely not. Last year,...
Independent school marketing departments and directors are operating in silos and it’s leading to confused messaging, a lack of strategy and, not surprisingly enrollment declines and uncertainty. You might think that with all of the articles, TED talks and conference...
The advent of digital assistants is having a huge impact on our culture but Google and Alexa also account for larger shifts in how we engage with brands and technology. Those shifts are influencing the way parents engage with independent schools and are shaping their...
–> Consumer brand marketers are finding innovative ways to cut through the clutter and independent schools would be wise to pay attention. The goal of marketing is to make someone feel something. That’s becoming increasingly difficult in large part because we...
