Great messaging: man vs machine

Can a computer write more effective ad copy than a human? If you look at the results of a recent campaign by JP Morgan Chase, the answer would be a resounding yes. Does that mean that we should automate the creation of marketing messaging? Absolutely not. Last year,...

Break down silos for enrollment success

Independent school marketing departments and directors are operating in silos and it’s leading to confused messaging, a lack of strategy and, not surprisingly enrollment declines and uncertainty. You might think that with all of the articles, TED talks and conference...

Why your school needs to be like Alexa

The advent of digital assistants is having huge impact on our culture but Google and Alexa also account for larger shifts in how we engage with brands and technology. Those shifts are influencing the way parents engage with independent schools and are shaping their...

For better marketing results – Get Experiential!

–> Consumer brand marketers are finding innovative ways to cut through the clutter and independent schools would be wise to pay attention. The goal of marketing is to make someone feel something. That’s becoming increasingly difficult in large part because we...

Are you ready for a whole new generation?

There’s something going on with your prospective parents and some of your newer parents. You may not know exactly what it is by I bet you recognize some of the symptoms. The diagnosis is that we’re on the cusp of a generational shift. Here’s just a bit of background....

My Stupidly Simple Explanation of Branding

–> Branding is complicated. It’s time consuming. It can be damn expensive. So, selling your boss or your board on the idea of engaging in a branding project can be a monumental task. But here’s what makes it even harder. Most people don’t know what a brand...