Preaching to the converted is usually taken as a waste of time. The same could be said of branding. Why bother branding to those that have already bought? But I had an experience last month that ought to send a shiver down the spine of any independent school...
How many times have you heard a blustering layperson exclaim, “We need to run this organization more like a business!” If you work or are involved in the nonprofit sector, odds are you’ve heard that more times than you’d care to remember. The truth is that nonprofits...
Every business or organization has two brands. Or, more accurately there are two facets to the brand. Most of us are very aware of one of those. It is all the ways in which we present ourselves to various audiences – customers, donors, employees, and constituents. It...
Here’s an interesting David and Goliath story about the power of social media to transcend the rule of law. It’s also a cautionary tale for any business or organization about the power of social media. The “Goliath” in this story is Lassonde Industries Inc. of Quebce...
Last week I read a post on the HBR blog that described two “wow” customer experiences. They really were amazing. One involved a tech company customer service rep who was on a very long troubleshooting call and upon hearing the client say that he was hungry, had a...
Yes, it’s true. Despite what the social media and content marketing gurus tell us, print isn’t dead. I still get tons of direct mail, lots of junk mail and my newspapers (yeah I know I’m a dinosaur) are still overflowing with inserts and flyers. What’s more...
