Branding gaps and 6 ways to bridge them

Branding gaps are the most likely source of declining enrolment in an independent school. But where do you find them and what do you do about them? First, some ground rules. For the purpose of this discussion I am using Seth Godin’s definition of a brand: “A brand is...

Corporate success is built on nonprofit wisdom

How many times have you heard a blustering layperson exclaim, “We need to run this organization more like a business!” If you work or are involved in the nonprofit sector, odds are you’ve heard that more times than you’d care to remember. The truth is that nonprofits...

Nonprofits don’t care about marketing

Well, maybe not all of them but the results of Nancy Schwartz’s latest Nonprofit Messages Survey sure are depressing – especially for those of us who are trying to service the marketing needs of organizations without becoming a nonprofit ourselves. The results are...