Well, maybe not all of them but the results of Nancy Schwartz’s latest Nonprofit Messages Survey sure are depressing – especially for those of us who are trying to service the marketing needs of organizations without becoming a nonprofit ourselves. The results are...
In a fit of fundraising heresy I posted this question on Linked In last week: Does saying thank you really make a difference? Do you know of a research study that proves that thanking donors will lead to further or increased donations? There was some method to my...
It doesn’t matter whether you’re talking about chewing gum or feeding the hungry; the principles of good marketing remain the same. But how you apply those principles to the fundraising arena will affect results. One of the fundamentals of traditional marketing is the...
Are nonprofits and fundraising organizations prepared to laugh at themselves? Hats of to John Suart for helping us find out. His Non Profit Humour blog is hilarious and there’s a lot of truth in his jesting. Recent posts include one that reveals both sides of the...
Nancy Schwartz, one of the best known bloggers, speakers and consultants in the not for profit world has just released the results of the 2011 Nonprofit Tagline Awards – or Taggies as she and her marketing material refer to them. This year she’s even created a slick...
