Imagine this. You’re meeting with your lawyer to review an important business contract and she hands you one page. You ask, “Where is the rest of the contract?” and she replies, “We have a rule in our office that contracts can only be one page. I couldn’t get all of...
Read any business, marketing or management publication these days and you’re almost certain to find an article about Big Data. The natural conclusion is that big data is for big organizations. That could be because just the term “big data” will leave...
Forget about customer satisfaction. Your real goal ought to be customer transformation. Every now and then you come across an idea that is just brilliant. Do yourself a favour and read a Harvard Business Review post from a couple of years ago called, “Who Do You...
