Here’s a bitter pill for school marketers to swallow. What you see as the high academic quality of your school’s educational program is meaningless unless parents agree with your assessment. Likewise, your belief in the outstanding calibre of your faculty doesn’t...
Is it possible to have a group of extremely enthusiastic and well-informed parents who make lousy ambassadors? The answer is yes. Why? Because when it comes to successful ambassadorship, knowledge takes a back seat to passion. Ambassador training in many schools is...
Oftentimes it’s hard to muster the resources that are needed to move the needle on retention results. The retention presentation to faculty gets pre-empted. The retention committee can’t get past the in-formation stage. The board prefers to hear about website...
Here are two of the most common frustrations I hear when speaking with those working in enrollment or marketing in schools. “Every time we have to write something about the school, whether it’s for an email, the website or a digital ad, it’s so hard. It’s like we’re...
Have you ever spent a lot of time and money developing a social media campaign only to end up with disappointing results? You targeted all the right demographic and interest groups but still had fewer clicks than you hoped for and definitely fewer inquiries. In the...
Independent school marketing departments and directors are operating in silos and it’s leading to confused messaging, a lack of strategy and, not surprisingly enrollment declines and uncertainty. You might think that with all of the articles, TED talks and conference...
