If you want to create online content that will propel your business or organization, stop thinking viral and start thinking strategic. First, let’s be clear about something. Online content refers to videos, case studies, white papers, photos, blog posts, tweets,...
What makes a video go viral? Clients often suggest that we post a video from their organization on YouTube and then wait for the thousands of people that will watch it. Not so simple. Consider this information from viralmanager.com: In the first month on YouTube: 70%...
