What is Marketing that Works?
We Make Marketing Work for Independent Schools
More than just driving enrollment and fundraising results, marketing is a means to excellence and overall school success.
Ideas that make Independent School Marketing Work
Latest Blog Posts
Great messaging: man vs machine
Can a computer write more effective ad copy than a human? If you look at the results of a recent campaign by JP Morgan Chase, the answer would be a resounding yes. Does that mean that we should automate the creation of marketing messaging? Absolutely not. Last year,...
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Empathy & the new abnormal
We are moving from one phase of COVID reality to the next. That may have school leaders and other professionals thinking about how they should be communicating and marketing in this the new normal (really it’s new abnormal) stage. What’s the right tone and focus of...
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Covid Common Sense
This is a confusing time for those responsible for independent school marketing & communications. There is a dizzying number of webinars, courses and podcasts that have been made available. And each of them has its own bulleted lists of indispensable best...
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Break down silos for enrollment success
11 ways to surprise and delight parents
“Surprise” and “school” isn’t a word pairing that would generally be regarded as positive. There is little that parents dread more than the unexpected call from their child’s school. Based on that, surprising parents may not sound like the basis for an effective...
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Why your school needs to be like Alexa
The advent of digital assistants is having huge impact on our culture but Google and Alexa also account for larger shifts in how we engage with brands and technology. Those shifts are influencing the way parents engage with independent schools and are shaping their...
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Discover how the parent experience can drive enrollment results
Learn why Heads of School are critical to marketing success.
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Chuck English’s ability to accurately articulate the Bialik brand and provide us with deep insight into what makes us unique as a school has been impressive and valuable for us. In many ways, his work has been, and continues to be transformative.
Benjy Cohen, Head of School
Bialik Hebrew Day School
What’s Happening
New E-Book: The Parent Perspective
Direct interviews with over a dozen parents reveal eye-opening perspectives on the Parent Experience. Download the book here.
NAIS Presentation
Chuck presented at the NAIS Annual Conference for the second year in a row. Along with Brad Weaver, he discussed The Virtuous Cycle of Branding and School Excellence. Download Danger: Black Hole of Branding Ahead, Chuck’s new white paper on branding for independent schools.
The Parent Association & the Parent Experience
This article, co-written with Jill Goodman, takes a critical look at the parent association and makes recommendations to create a postive and engaging parent experience. Read the article here.
Looking for some fundraising inspiration?
The Philanthropic Mind
Surprising Discoveries from Canada’s Top Philanthropists
“This is the best book I have ever read on what “big-stick” donors really think.This book offers the single most uncultured investigation I have ever encountered on how the do-gooder wealthy decide on their gifts.”
Tom Ahern, renowned fundraising author and consultant
Contact us. We’d love to make marketing work for you.