We Make Marketing Work for Independent Schools

More than just driving enrollment and fundraising results, marketing is a means to excellence and overall school success.

Ideas that make Independent School Marketing Work

 

Latest Blog Posts

Great messaging: man vs machine

Can a computer write more effective ad copy than a human? If you look at the results of a recent campaign by JP Morgan Chase, the answer would be a resounding yes. Does that mean that we should automate the creation of marketing messaging? Absolutely not. Last year,...

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Empathy & the new abnormal

We are moving from one phase of COVID reality to the next. That may have school leaders and other professionals thinking about how they should be communicating and marketing in this the new normal (really it’s new abnormal) stage. What’s the right tone and focus of...

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Covid Common Sense

This is a confusing time for those responsible for independent school marketing & communications. There is a dizzying number of webinars, courses and podcasts that have been made available. And each of them has its own bulleted lists of indispensable best...

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11 ways to surprise and delight parents

“Surprise” and “school” isn’t a word pairing that would generally be regarded as positive. There is little that parents dread more than the unexpected call from their child’s school. Based on that, surprising parents may not sound like the basis for an effective...

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Why your school needs to be like Alexa

The advent of digital assistants is having huge impact on our culture but Google and Alexa also account for larger shifts in how we engage with brands and technology. Those shifts are influencing the way parents engage with independent schools and are shaping their...

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Publications

Discover how the parent experience can drive enrollment results

Download e-Book

Chuck English’s ability to accurately articulate the Bialik brand and provide us with deep insight into what makes us unique as a school has been impressive and valuable for us. In many ways, his work has been, and continues to be transformative.

Benjy Cohen, Head of School
Bialik Hebrew Day School

What’s Happening

New E-Book: The Parent Perspective

Direct interviews with over a dozen parents reveal eye-opening perspectives on the Parent Experience. Download the book here.

NAIS Presentation

Chuck presented at the NAIS Annual Conference for the second year in a row. Along with Brad Weaver, he discussed The Virtuous Cycle of Branding and School Excellence. Download Danger: Black Hole of Branding Ahead, Chuck’s new white paper on branding for independent schools.

The Parent Association & the Parent Experience

This article, co-written with Jill Goodman, takes a critical look at the parent association and makes recommendations to create a postive and engaging parent experience. Read the article here.

Looking for some fundraising inspiration?

The Philanthropic Mind

Surprising Discoveries from Canada’s Top Philanthropists

“This is the best book I have ever read on what “big-stick” donors really think.This book offers the single most uncultured investigation I have ever encountered on how the do-gooder wealthy decide on their gifts.”

Tom Ahern, renowned fundraising author and consultant

Contact us. We’d love to make marketing work for you.