E-Books & White Papers

Discover how the parent experience can drive enrollment results

All of the emotion—validation, frustration, challenge, pride, and support—as well as all of the functional benefits—knowledge, perspective, character development, and future choices—are part and parcel of the experience a parent has with your school.

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Learn why Heads of School are critical to marketing success.

More than ever before, head-of-school leadership is critical to marketing success. School marketing has changed dramatically in the past decade, creating new realities that only heads of schools havethe credibility and authority to successfully address.

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Monthly Insights and perspectives on independent school marketing

By mirroring the corporate discipline of customer experience, the previous eBook asserted that in an increasingly competitive environment, independent schools should acknowledge that parents are, in fact, customers.

Blog Posts

The Funnel meets the Flywheel

The Funnel meets the Flywheel

We’re all very familiar with the admissions funnel. It’s a variation of the sales funnel developed by agency executive Elias St. Elmo Lewis in 1898. The problem is that, at 126 years old, the funnel is feeling its age and is becoming less helpful to schools. The good...

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Moments of Truth

Moments of Truth

Not every moment in a parent’s experience with a school is equal. Some of them are more equal than others. Some of them are moments of truth. Of the many interactions a parent has with a school, some have deeper and more lasting impact than others. They are the ones...

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Three Rules for Creating Value Propositions

Three Rules for Creating Value Propositions

Figuring out your school’s value proposition is not easy. It raises all kinds of questions. Which features or characteristics will be of interest to prospective parents? And, even if they resonate with parents, do they represent value? What will convince parents that...

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11 Ways that Parent Experience Drives Enrollment Results

11 Ways that Parent Experience Drives Enrollment Results

Parent experience. You’ve heard about it. You may have read about it or thought about it. You may even have devoted some time to improving it at your school. The inevitable question is whether there are practical benefits to working on the parent experience. And more...

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Chuck English really gets independent schools, and took the time and care to get to know ours from the inside out. During the entire process (research, planning, design, and implementation), Chuck listened to us and respected our vision every step of the way. He also offered sage advice (and even a little tough love) when it was needed. Independent schools have many choices for the creation of their school’s website; we’re thrilled that we chose English Marketing Works.

—Mandy Rizvi

Director of Admissions and OutreachSerendipity School

Contact us. We’d love to make marketing work for you.