E-Books & White Papers
Discover how the parent experience can drive enrollment results
All of the emotion—validation, frustration, challenge, pride, and support—as well as all of the functional benefits—knowledge, perspective, character development, and future choices—are part and parcel of the experience a parent has with your school.
Learn why Heads of School are critical to marketing success.
More than ever before, head-of-school leadership is critical to marketing success. School marketing has changed dramatically in the past decade, creating new realities that only heads of schools havethe credibility and authority to successfully address.
Monthly Insights and perspectives on independent school marketing
By mirroring the corporate discipline of customer experience, the previous eBook asserted that in an increasingly competitive environment, independent schools should acknowledge that parents are, in fact, customers.
Blog Posts
Messaging that gets results
Have you ever spent a lot of time and money developing a social media campaign only to end up with disappointing results? You targeted all the right demographic and interest groups but still had fewer clicks than you hoped for and definitely fewer inquiries. In the...
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Great messaging: man vs machine
Can a computer write more effective ad copy than a human? If you look at the results of a recent campaign by JP Morgan Chase, the answer would be a resounding yes. Does that mean that we should automate the creation of marketing messaging? Absolutely not. Last year,...
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Empathy & the new abnormal
We are moving from one phase of COVID reality to the next. That may have school leaders and other professionals thinking about how they should be communicating and marketing in this the new normal (really it’s new abnormal) stage. What’s the right tone and focus of...
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Covid Common Sense
This is a confusing time for those responsible for independent school marketing & communications. There is a dizzying number of webinars, courses and podcasts that have been made available. And each of them has its own bulleted lists of indispensable best...
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Chuck English really gets independent schools, and took the time and care to get to know ours from the inside out. During the entire process (research, planning, design, and implementation), Chuck listened to us and respected our vision every step of the way. He also offered sage advice (and even a little tough love) when it was needed. Independent schools have many choices for the creation of their school’s website; we’re thrilled that we chose English Marketing Works.
—Mandy Rizvi
Director of Admissions and OutreachSerendipity School
Contact us. We’d love to make marketing work for you.