E-Books & White Papers
Monthly Insights and perspectives on independent school marketing
By mirroring the corporate discipline of customer experience, the previous eBook asserted that in an increasingly competitive environment, independent schools should acknowledge that parents are, in fact, customers.
Discover how the parent experience can drive enrollment results
All of the emotion—validation, frustration, challenge, pride, and support—as well as all of the functional benefits—knowledge, perspective, character development, and future choices—are part and parcel of the experience a parent has with your school.
Learn why Heads of School are critical to marketing success.
More than ever before, head-of-school leadership is critical to marketing success. School marketing has changed dramatically in the past decade, creating new realities that only heads of schools havethe credibility and authority to successfully address.
We are moving from one phase of COVID reality to the next. That may have school leaders and other professionals thinking about how they should be communicating and marketing in this the new normal (really it’s new abnormal) stage. What’s the right tone and focus of...read more
This is a confusing time for those responsible for independent school marketing & communications. There is a dizzying number of webinars, courses and podcasts that have been made available. And each of them has its own bulleted lists of indispensable best...read more
Chuck English really gets independent schools, and took the time and care to get to know ours from the inside out. During the entire process (research, planning, design, and implementation), Chuck listened to us and respected our vision every step of the way. He also offered sage advice (and even a little tough love) when it was needed. Independent schools have many choices for the creation of their school’s website; we’re thrilled that we chose English Marketing Works.
Director of Admissions and OutreachSerendipity School
Contact us. We’d love to make marketing work for you.