E-Books & White Papers
Discover how the parent experience can drive enrollment results
All of the emotion—validation, frustration, challenge, pride, and support—as well as all of the functional benefits—knowledge, perspective, character development, and future choices—are part and parcel of the experience a parent has with your school.
Learn why Heads of School are critical to marketing success.
More than ever before, head-of-school leadership is critical to marketing success. School marketing has changed dramatically in the past decade, creating new realities that only heads of schools havethe credibility and authority to successfully address.
Monthly Insights and perspectives on independent school marketing
By mirroring the corporate discipline of customer experience, the previous eBook asserted that in an increasingly competitive environment, independent schools should acknowledge that parents are, in fact, customers.
Blog Posts
11 Signs Your School Marketing Needs More Strategy
In Gertrude the Governess, Canadian humourist Stephen Leacock recounts how Lord Ronald, one of the story’s characters, “flung himself upon his horse and rode madly off in all directions.” It’s the perfect metaphor for tactics without strategy. Strategy is, or ought to...
read moreDifferentiate or Die: 9 Ways to Set Your School Apart
At the turn of this century, Jack Trout wrote a book titled Differentiate or Die: Survival in Our Era of Killer Competition. A generation later, I can’t think of a better description for the situation independent schools find themselves in. With increased competition,...
read more12 Messaging Traits that Drive School Success
If you’re not sure what messaging is, you’re not alone. Messaging is often poorly defined and couched in other terms like brand personality, identity and values. You may not always notice messaging, but parents do. Whether it’s compelling or confusing, messaging...
read moreROI of School Marketing: What You Need to Know
When John Wannamaker and then Henry Ford said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” people at the time chuckled approvingly. But I bet your Head of School or Board Chair wouldn’t find that very amusing. In...
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Chuck English really gets independent schools, and took the time and care to get to know ours from the inside out. During the entire process (research, planning, design, and implementation), Chuck listened to us and respected our vision every step of the way. He also offered sage advice (and even a little tough love) when it was needed. Independent schools have many choices for the creation of their school’s website; we’re thrilled that we chose English Marketing Works.
—Mandy Rizvi
Director of Admissions and OutreachSerendipity School
Contact us. We’d love to make marketing work for you.