High Impact Branding that Sticks
A structured and sequential initiative that leverages the full potential of branding to deliver both qualitative and quantitative impact for your school.
Highly practical, short-term engagements designed to solve a problem or meet a challenge.
Independent School MarCom Mentor
A coaching/mentoring program that provides your school with practical and strategic solutions through regular, ongoing consultation and support.
High Impact Branding that Sticks
A deeply considered, well-articulated and authentic brand is a powerful force that will drive overall school success at your school.
This structured and sequential initiative uses a collaborative process to leverage the full force of branding, delivering both qualitative and quantitative impact for your school.
As leaders, partners, guides and coaches we work alongside school leaders to:
• Establish identity
• Design experience
• Shape culture
• Build capacity
• Drive outcomes
For branding to be effective it has to become part of the lived experience at a school – in the classrooms, the hallways, the assembly halls, the meeting rooms, the offices and the board room. We work with you in the multi-faceted endeavor of fully integrating your brand into the life and culture of your school. In addition, we build capacity by guiding school leaders as they apply and refine new branding through a full annual calendar cycle – with all the inevitable challenges that arise. Giving a new brand the time and attention it needs will make it stronger and most likely to stick.
The initiative is divided into three phases:
• Identity development
• Brand integration
• Strategic implementation
To find out more about High Impact Branding that Sticks, email us today
Situational Solutions
These are highly practical, short-term engagements designed to solve a problem or meet a challenge. Possible situations and related engagements are:
• In response to new or shifting competition, we can provide observations, analysis and recommendations for the best ways to articulate your unique identity and value in the marketplace
• As you launch a new initiative or campaign, we can develop brand-aligned strategy as well as corresponding messaging and tactics
• To help you better connect your brand with target audiences, we can develop a messaging inventory and help you craft and deploy messaging through all channels
• Begin a process of examining and designing the customer experience at your school through a day of workshops and related observations and recommendations.
To make sure we get a real feel for your school and its current situation, every engagement begins with a one-day visit and meetings with relevant stakeholders. All engagements are custom designed to meet your school’s current needs and include precise deliverables and timelines.
To find out more about Situational Solutions, email us today
Independent School MarCom Mentor
A coaching/mentoring program that provides your school with practical and strategic solutions through regular, ongoing consultation and support. With a results oriented focus, the program will help schools tackle their unique marketing and communications challenges related to market positioning, internal communication, recruitment, retention, fundraising and critical situations. It will also build your staff’s capacity by providing best practice, knowledge and information.
This program is well suited for schools with
• Limited marketing and communications resources
• Marketing leadership new to the independent school arena
• The need for objective and strategic perspectives and advice
The MarCom Mentor is ideal for:
• Admissions directors
• Enrollment managers
• Marketing and communications directors/managers
• Directors of advancement
• Heads of school
The program begins with an introduction and assessment to build familiarity and then incudes two calls a month along with additional support time.
To find out more about the MarComm Mentor program, email us today
Discover how the parent experience can drive enrolment results
Learn why Heads of School are critical to marketing success.
“
We retained Chuck for marketing consultation and I’m really glad we did. Chuck has informed us on best practices, provided strategic perspectives, lent a critical eye to sensitive communications and helped to predict future events and suggest next steps with an uncanny accuracy. He understands schools of all types and leveraged his extensive experience to our benefit.
—Jennifer Zukerman
Director of Institutional AdvancementBerman Hebrew Academy
Contact us. We’d love to make marketing work for you.