Services
Here are many of the ways that we can help your school be more successful:
Brand Strategy and Communication
Defining what makes you one-of-kind and communicating that to key audiences
Enrollment Action Plan
Broad-based strategy and tactics to bring recruitment and retention results to desired levels
Strategic Messaging Guide
Take the pain out of having to describe what makes your school stand out with copy and concepts that are well researched and strategically crafted.
Marketing & Communications Planning
In-depth focus groups along with external research and competitive analysis provide a basis for a roadmap detailing the steps and the metrics of marketing success
Mentoring/Coaching
Be empowered to make better decisions by rising above the day-to-day to and focusing on strategic goals while reacting to changing circumstances.
Strategic Design
Outstanding visuals combined with a clear sense of purpose create compelling and effective websites, as well as other online and off-line collateral.
Tailor made solutions
To help you achieve your strategic goals, we develop branding, brand strategy, marketing & communication plans as well as campaigns, copy and creative components.
Here are some examples of recently completed engagements:
- Design and develop a new website to meet strategic marketing goals
- Provide ambassador training for parents, faculty and board members
- Direct the marketing & communications activity of a large four-branch day school including all strategic and creative development
- Conduct a marketing SWOT analysis and develop strategic messaging including talking points for ambassadors
Feel free to be in contact to discuss the situation at your school. You don’t need to have a solution in mind. That’s our job. Anyway, we love to talk about schools and would be happy pass on any advice or recommendations. And odds are there’s a way for us to help.
Speaking/Presenting Engagements
Chuck English is an experienced and engaging speaker on topics related to independent school marketing. He has presented his ideas at numerous conferences, workshops, and webinars. Here are some of his recent engagements:
• NAIS Annual Conference
Workshop presentations in 2019 and 2020
• Enrollment Management Association Annual Conference
Session presentations
• AISAP Annual Institute
Keynote and session presentations
• Blackbaud K-12 User Conference
Session presentation
• ISAS (Independent Schools of the Southwest)
Admissions Conference keynote and session presentations
• NYSAIS (New York State Association of Independent Schools)
Admissions Conference keynote and session presentations
• Prizmah Jewish Day School Conference
Session presentation
Our Approach
Every one of our engagements is custom made. There is no system, no template and no proprietary consulting format. Rather, we tailor our services to meet your needs and to help you achieve your goals.
What is always the same is our approach to working with schools. Here’s what you can expect of us:
- Ask tons of questions and make no assumptions
- Think – a lot. We analyze, organize, bucket-ize and systemize
- Hear between the lines, listening to the unspoken
- Add perspective, bringing focus and context to complex situations
- Deeply respect the enduring value of stories well told
- Know that the means are often just as important as the ends and that building consensus is critical to change
- Tell you what you didn’t know and sometimes, what you didn’t want to hear
- Partner – because you know more about your school and your community than we do
“
Chuck English really gets independent schools, and took the time and care to get to know ours from the inside out. During the entire process (research, planning, design, and implementation), Chuck listened to us and respected our vision every step of the way. He also offered sage advice (and even a little tough love) when it was needed. Independent schools have many choices for the creation of their school’s website; we’re thrilled that we chose English Marketing Works.
—Mandy Rizvi
Director of Admissions and OutreachSerendipity School
Contact us. We’d love to make marketing work for you.