English Marketing Works
  • Home – OLD
  • What
  • Who
  • Ideas
Select Page
647-223-8870 itworks@englishmarketingworks.com
  • WHAT

    We help uncover what makes your school one of a kind and leverage those insights to deliver effective marketing and messaging

Services

Here are many of the ways that we can help your school be more successful:

Brand Strategy and Communication

Defining what makes you one-of-kind and communicating that to key audiences

Enrollment Action Plan

Broad-based strategy and tactics to bring recruitment and retention results to desired levels

Strategic Messaging Guide

Take the pain out of having to describe what makes your school stand out with copy and concepts that are well researched and strategically crafted.

Marketing & Communications Planning

In-depth focus groups along with external research and competitive analysis provide a basis for a roadmap detailing the steps and the metrics of marketing success

Mentoring/Coaching

Be empowered to make better decisions by rising above the day-to-day to and focusing on strategic goals while reacting to changing circumstances.

Strategic Design

Outstanding visuals combined with a clear sense of purpose create compelling and effective websites, as well as other online and off-line collateral.

Tailor made solutions

To help you achieve your strategic goals, we develop branding, brand strategy, marketing & communication plans as well as campaigns, copy and creative components.

Here are some examples of recently completed engagements:

  • Design and develop a new website to meet strategic marketing goals
  • Provide ambassador training for parents, faculty and board members
  • Direct the marketing & communications activity of a large four-branch day school including all strategic and creative development
  • Conduct a marketing SWOT analysis and develop strategic messaging including talking points for ambassadors

Feel free to be in contact to discuss the situation at your school. You don’t need to have a solution in mind. That’s our job. Anyway, we love to talk about schools and would be happy pass on any advice or recommendations. And odds are there’s a way for us to help.

Speaking/Presenting Engagements

Chuck English is an experienced and engaging speaker on topics related to independent school marketing. He has presented his ideas at numerous conferences, workshops, and webinars. Here are some of his recent engagements:

• NAIS Annual Conference

Workshop presentations in 2019 and 2020

• Enrollment Management Association Annual Conference

Session presentations

• AISAP Annual Institute

Keynote and session presentations

• Blackbaud K-12 User Conference

Session presentation

• ISAS (Independent Schools of the Southwest)

Admissions Conference keynote and session presentations

• NYSAIS (New York State Association of Independent Schools)

Admissions Conference keynote and session presentations

• Prizmah Jewish Day School Conference

Session presentation

Our Approach

Every one of our engagements is custom made. There is no system, no template and no proprietary consulting format. Rather, we tailor our services to meet your needs and to help you achieve your goals.

What is always the same is our approach to working with schools. Here’s what you can expect of us:

  • Ask tons of questions and make no assumptions
  • Think – a lot. We analyze, organize, bucket-ize and systemize
  • Hear between the lines, listening to the unspoken
  • Add perspective, bringing focus and context to complex situations
  • Deeply respect the enduring value of stories well told
  • Know that the means are often just as important as the ends and that building consensus is critical to change
  • Tell you what you didn’t know and sometimes, what you didn’t want to hear
  • Partner – because you know more about your school and your community than we do

Monthly Insights and perspectives on independent school marketing

Subscribe Today!

“

Chuck English really gets independent schools, and took the time and care to get to know ours from the inside out. During the entire process (research, planning, design, and implementation), Chuck listened to us and respected our vision every step of the way. He also offered sage advice (and even a little tough love) when it was needed. Independent schools have many choices for the creation of their school’s website; we’re thrilled that we chose English Marketing Works.

—Mandy Rizvi

Director of Admissions and OutreachSerendipity School

Contact us. We’d love to make marketing work for you.

Contact Us

English Marketing Works
P.S. We also do branding and marketing work for organizations and businesses, but don’t tell anyone that
  • Facebook
  • Twitter
© 2018 English Marketing Works. All Rights Reserved.

Subscribe

Subscribe to our mailing list

* indicates required

Download your copy of Tailoring the Parent Experience

Download your copy of It’s All in Your Head