Great messaging: man vs machine

Can a computer write more effective ad copy than a human? If you look at the results of a recent campaign by JP Morgan Chase, the answer would be a resounding yes. Does that mean that we should automate the creation of marketing messaging? Absolutely not. Last year,...

Corporate success is built on nonprofit wisdom

How many times have you heard a blustering layperson exclaim, “We need to run this organization more like a business!” If you work or are involved in the nonprofit sector, odds are you’ve heard that more times than you’d care to remember. The truth is that nonprofits...

Forget about Viral. Think Strategic.

If you want to create online content that will propel your business or organization, stop thinking viral and start thinking strategic. First, let’s be clear about something. Online content refers to videos, case studies, white papers, photos, blog posts, tweets,...

Reality trumps advice

If you ever wonder whether fundraising theory and advice really work in practice, you’ll want to read this. This is a story about my friend Ephraim who is a fundraiser on behalf of an educational institution overseas. He has been coming here twice a year for the past...

Is storytelling the whole story?

Every “top ten” list in the fundraising arena talks about the importance of using storytelling but it would appear that using it well is another story. I recently read two online posts that demonstrate there’s a difference between good ideas and good execution. In a...